FTC Action Against Credit Karma Underscores That Conversion Cannot Trump...
The Federal Trade Commission’s recent action against Credit Karma serves as a reminder to advertisers that optimizing consumer conversion is not—and cannot be—the be-all and end-all. Regardless of what...
View ArticleRental Review Roundup: FTC Targets Deceptive “Testi-phony-al” Scheme to Lure...
Last week the Federal Trade Commission and six states sued rental listing platform Roomster, Corp. along with its owners for allegedly charging consumers for access to phony listings bolstered by fake...
View ArticleThe FTC Brings More Light to Dark Patterns in New Staff Report
By a unanimous 5-0 vote, the Federal Trade Commission last week released a staff report that sheds light on the agency’s enforcement positions and priorities regarding digital “dark patterns,” which...
View ArticleFTC Joins with California DFPI to Obtain Asset Freeze Against Mortgage Relief...
Last week, the Federal Trade Commission turned its attention to the mortgage relief industry once again. In its most recent enforcement action, the FTC joined forces for the first time with the...
View ArticleFTC’s Case Against Intuit Isn’t Won—Yet
Gather your W-2’s and call your CPAs! Tax season is upon us, and that means one thing for the FTC—another flurry of activity in its ongoing action against Intuit, Inc., one of the largest online...
View ArticleIn AWAREmed Settlement FTC Says Opioid and Chronic Disease Ad Claims Must Be...
The Federal Trade Commission’s recent settlement with Dalal A. Akoury and AWAREmed Health & Wellness Resource Center provides a good overview of how today’s FTC approaches medical claims it...
View ArticleFTC Wins Administrative Challenge Against Intuit for Its TurboTax Advertising
Last week, the Federal Trade Commission (FTC) won a large battle in its extended war with Intuit, the makers of TurboTax tax-preparation software. An administrative law judge (ALJ) issued a lengthy...
View ArticleMade in or Made up? The FTC Closely Reviews “Made in USA” Claims
The Federal Trade Commission (FTC) continues to focus its attention on “Made in the USA” claims, and this time the agency has fixed its gaze on a Florida-based company and its principal, whose claims...
View ArticleNew York Attorney General Says JBS Net Zero Claims Are Greenwashing
Last week, New York Attorney General Letitia James filed a lawsuit against the world’s largest beef producer JBS USA Food Company and JBS USA Food Company Holdings (JBS Group). The lawsuit challenges...
View ArticleIn “Made in America” Case NAD Finds That Advertisers Should Not Rely on...
The National Advertising Division of BBB National Programs (NAD) recommended last month that Stihl Incorporated USA (Stihl), a manufacturer of equipment and tools, discontinue or modify its unqualified...
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